theunitofcaring
how to decide who to cheer for in the World Cup:
look up the populations of all countries participating and the percentage of the population who watches or finds out about the World Cup outcome
develop an estimate for the number of people whose preferences would be fulfilled by the outcome of each possible match, weighted by the strength of that preference
determine which outcome maximizes utility for every single actual and potential World Cup pairing
remember that you cheering doesn’t actually affect the outcome
cheer for whoever the hell you want